We'll create a press kit that’s unique and unforgettable. Contact us through our home page to get started!

Or Try Developing Your Own Press Kit!

Feeling lucky?  Want to take a crack at developing your own press kit?  Great!  Remember to be creative, keep it professional, simple, clean and to the point.  But above all, don't let it be cause for stress! Below is a brief check-list of items to include in your kit.  Follow the links available on items for more information. 

• Executive / Personal Bio
• Company Histories (this will take you away from the Jey Associates website, but is very helpful)
• Photos (8X10, preferably, and high resolution) of individuals, logos, products, etc.
• Press releases (detailing current news the media kit is sent in reference to)
• Past press coverage and/or feature articles
• Media contact information (usually of a publicist or spokesperson)
• A CD, DVD, Software title, video, etc. as appropriate for the sender of the release
• Collateral advertising material, such as: postcard, flyer, newspaper ad, etc.
      

REMINDER: A professionally crafted press kit is a strategic communications tool that provides important details to the press and others about you, your business, event, book or otherwise.  Press kits are not just a luxury in today's market.  They've become an expectation.  And with the market as it is, no person or business can afford to miss the mark.  Your press kit is often your one shot at that golden opportunity.  Take care to put together something that is exceptional.

FIRST STEP:  CONTENT
If you aren't a professional writer, then spend the money to make sure your biography and other press kit materials come off with panache. Remember the rule about first impressions.  You can never take them back.  Jey Associates or any other marketing and public relations firm will offer professional press kit advice and development.  If hiring a service to do this is out of your scope, then look around you within your own personal network.  You'd be surprised at the writers and creative people you may have in your arsenal of colleagues. Tap into that arsenal and get your press kit started.

SECOND STEP:  MATERIALS (FOR HARD-COPY MEDIA KITS)
Be sure you have all the materials necessary to put your press kit together.  Every last detail should be top notch, and reflect your personality.  From the pocket folder and cover label, to the color and texture of the paper inside (we recommend simple and professional white rag bond for all press kit materials, aside from 4-color copies and head shots) - your press kit should be obviously YOU.

THIRD STEP:  ASSEMBLE & SEND
Once you're happy with the contents of your press kit and the overall look and feel, it's time to put those babies together and get them out to the media and your contact database.  We suggest you contact members of the media to query them on their interest prior to sending your press kit cold.  Other contacts would include conference organizers, agents, and public relations or marketing people at affiliate or ancillary organizations related to your field of expertise.  

FOURTH STEP:  THE ECO-FRIENDLY PRESS KIT OR E-PRESS KIT
In today's green society (and by green, we mean eco-friendly), it's important to be sensitive to your audience or prospects.  Some organizations are working hard toward becoming entirely paperless.  Subsequently you may be asked for an electronic press kit. That shouldn't intimidate or overwhelm you.  Electronic format could be as simple as a PDF or Powerpoint document, or it can be as elaborate as a CD or DVD version that executes once loaded onto a computer. At Jey Associates, we've even compiled book-style, page-turning press kits for clients, and made them available through specific links on our website. Whatever medium you choose, the playing field is quite large and ripe for innovation and ingenuity.  Consider your clients, prospects or audience, and be prepared to meet them where they are.  Then get creative, and get going.

copyright © 2009 Jey Associates