Developing Your Press Kit
If Any of the Following Apply:
1. You've Had Your 15 Minutes of Fame, and Want to Extend it
2. You Have Been Interviewed, or Your Product Has Been Featured by the Media
3. You Have a Platform (a select circle or group/ audience you are known among)
4. You Have a Voice and Need to Refine Your Overall Press Materials
Then You Need a Press Kit!
Here is a list of items to consider for inclusion in your press kit:
Executive / Personal Bio
Press Releases
Company Histories
Feature Stories
REMEMBER: The finished kit is a strategic communications tool to assist the press and other inquirers, when media comes knocking, (or when media has left the building - as a follow-up).